Creative Director // Art Director
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Beamer Solar

To bring awareness to how clean, cost-effective and sustainable solar power is, we decided to trick some of solar’s toughest critics into showing their support for it. And what better place to find these critics than at the Republican National Convention?

We handed out “Build A Wall” t-shirts to Trump supporters, but little did they know, once the sunlight hit the shirt, the pro-Trump message would transform into a pro-solar message. We thought we’d get punched in the face, but to our surprise, everyone was on board with the new message — proving that no matter who you are or what you believe, there is no debate over the need for solar energy.