Creative Director // Art Director
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SolarCity

When we consider the debate over fossil fuels and solar energy, we often think of dirty versus clean, danger versus safety, and exorbitant costs versus relative savings. But have you ever considered how energy from fossil fuels actually gets from the source to you?

These stop-motion spots illustrate the incredibly complex processes behind fossil fuels that span hundreds of millions of years, thousands of miles, infinite amounts of manpower and, often, redundant infrastructure. In stark contrast, solar energy goes from the sun to the panels on your roof and into your home in about eight minutes.