Creative Director // Art Director
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New Balance: 4040v3

New Balance had a revolutionary new cleat. Their research found that baseball players generate power from a small spot on the inside of the foot. They used this data to design a cleat with an insert that ensured batters, runners and pitchers utilized their full power with zero energy sacrifice. The 4040v3 cleat was about to change the game in a very simple way. And we wanted to communicate power through simple in-game moments.