Creative Director // Art Director
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New Balance: New York City Marathon

Everyone knows that race day is the main event. But for the runners, the race starts long before that one day. So, rather than showing perfect models, we highlighted real runners right in the middle of their training for the New York City Marathon. Sweaty and slightly disheveled, the resulting images still exuded a sense of confidence that these individuals were making themselves into a marathoner who can take on the NYC marathon. We highlighted their stories and the obstacles they had to overcome to ensure that they were "made for this."