Banks are supposed to be respected institutions, but somewhere along the way they stopped being respectful. Santander Bank wants to bring respectfulness back to banking. This spot helped launch their new brand promise, Respect Adds Up.
Killing Kennedy was created to complement and promote National Geographic Channel's "Killing Kennedy" movie. This responsive web experience is a parallel look at the lives of two men whose ideas and beliefs were just a little too ambitious for their time. Through six chapters, we follow Lee Harvey Oswald and JFK from childhood through their fateful meeting in November 1963.
When we consider the debate over fossil fuels and solar energy, we often think of dirty versus clean, danger versus safety, and exorbitant costs versus relative savings. But have you ever considered how energy from fossil fuels actually gets from the source to you?
These stop-motion spots illustrate the incredibly complex processes behind fossil fuels that span hundreds of millions of years, thousands of miles, infinite amounts of manpower and, often, redundant infrastructure. In stark contrast, solar energy goes from the sun to the panels on your roof and into your home in about eight minutes.
In Someone Else’s Shoes is an experience meant to create empathy for individuals that may live a very different life than your own. A more empathetic society acknowledges that each life is unique and should be treated that way. With respect.
To encourage better understanding, and therefore respect, Santander invited people to spend time in the shoes of someone who has a full-time job, yet lives in her car.
To explore Jen’s home through augmented reality, click here.
With water quality issues on the rise, we wanted to help people understand what’s in the water coming out of their tap. Using water quality data, we built a Water Bar that served actual drinking water from across the U.S. All water contained various contaminants at safe levels. The stunt showed that real people react strongly when told about contaminants in water even at levels deemed safe.
When you give a bank all your money, the least they could do is give you some respect. These spots introduce Santander’s respectful product offerings for their Respect Adds Up campaign.
It’s little wonder the American Revolution started in New England — it's one territorial place. Colonial New Englanders didn’t take kindly to being pushed around. And modern New Englanders don’t either. They’ll defend their home and their roots to the end.
We sent out British Redcoats to mess with modern New Englanders by enforcing old colonial acts; the Tea Act and the Hat Act. New England’s famed toughness took center stage as everyday folks reacted just as they did many years ago — angrily.
New Balance had a revolutionary new cleat. Their research found that baseball players generate power from a small spot on the inside of the foot. They used this data to design a cleat with an insert that ensured batters, runners and pitchers utilized their full power with zero energy sacrifice. The 4040v3 cleat was about to change the game in a very simple way. And we wanted to communicate power through simple in-game moments.
To encourage smart spending habits for Halloween, we tapped into millennials’ growing fear of debt by creating short horror films that show just how scary it can be. Because more often than not, debt isn’t one giant scary thing. It’s a collection of small things that you bought coming back to haunt you.
With water quality issues on the rise, we created an interactive journey of water from source to tap that shows what’s in your actual drinking water based on local municipality data from across the U.S.
While public water systems constantly monitor the quality of their water and the results are sent to consumers, they’re not always easy to find or understand. This site is the first of its kind to collect water reports from across the U.S. in one place and present the realities of local contaminants and the importance of having the right water filter in an easy-to-understand way.
To bring awareness to how clean, cost-effective and sustainable solar power is, we decided to trick some of solar’s toughest critics into showing their support for it. And what better place to find these critics than at the Republican National Convention?
We handed out “Build A Wall” t-shirts to Trump supporters, but little did they know, once the sunlight hit the shirt, the pro-Trump message would transform into a pro-solar message. We thought we’d get punched in the face, but to our surprise, everyone was on board with the new message — proving that no matter who you are or what you believe, there is no debate over the need for solar energy.
We partnered with Google to create Full Value of Mobile — a calculator that shows businesses how their mobile search ads drive sales, online and off. Businesses can learn about new ways mobile customers make purchases and how mobile applies to their specific industries.
Turning your degree into a successful career can be a daunting task. So we wanted to let students and alumni know about the Phoenix Career Guidance System, a career-planning platform that helps students and alumni build and advance in their careers. Through this fun and approachable video, we take viewers through a first-person perspective of some of the tool's main features to explain to Phoenix students that they need to go beyond the classroom to have a successful career.
Everyone knows that race day is the main event. But for the runners, the race starts long before that one day. So, rather than showing perfect models, we highlighted real runners right in the middle of their training for the New York City Marathon. Sweaty and slightly disheveled, the resulting images still exuded a sense of confidence that these individuals were making themselves into a marathoner who can take on the NYC marathon. We highlighted their stories and the obstacles they had to overcome to ensure that they were "made for this."
In these stories, we explored the diverse paths young men and women took to discover and pursue their calling. They knew what they loved to do. They wanted a fulfilling career. And they found the answer they needed where they least expected it.
TourBus is an iPhone app I conceived, designed and managed that brought together two of my biggest passions: music and technology. The app allowed concertgoers to check into shows, rate the artists and interact with other fans.
For all the projects that don't have a home.