Creative Director // Art Director
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Project Play: #DontRetireKid

Youth sports have become a multi-billion-dollar industry. An industry run by adults that have forgotten what it’s like to be a kid. The Aspen Institute’s Project Play Initiative ran the numbers and found that 62% of kids have given up playing sports. The pressures put on young kids are just too much. The focus on winning, elite teams and traveling all over the place for competition is getting out of hand. Parents, coaches, and leagues are treating kids like pros, so we decided to do just that, one last time.